women

Good Stuff 04. / Best

When I stumbled upon Best on Instagram, I was instantly captivated by the beautiful imagery and graphics. But what drew me in even more was the brand’s focus on emphasising the fact that a woman doesn’t need jewellery to be more beautiful – she already has everything she needs.  This stuck with me – so many brands nowadays profit off our insecurities and to see a brand go against that notion is so refreshing. Founded by Rebecca Scher, Best has a range of understated, elegant earrings and rings that are simple enough for everyday wear, yet still feel luxurious. The range consists of pieces of varying shape and size, so everyone’s preferences are catered for. Here’s what Rebecca had to say about the brand.

What inspired you to start the brand?

There are two main reasons why I started Best. The first reason stems from a more personal story of growing up and trying to “fit in”. The person I wanted to be was different from the person I thought the world needed me to be – a phenomenon not unfamiliar to many of us! I ended up judging myself, what I was doing, where I was going, what I was wearing – all together exacerbating the self-conscious woman inside of me. Upon leaving high school, I then went on a mission to practice more self-love and felt immense power in being able to take my mask off, be vulnerable and say “this is me”.

The second reason stems from trying to understand why we put up these “masks” in the first place. There is an interesting social reality that we face in the world today. It has never been easier to show ourselves to the world. Yet at the same time, because we have so many platforms and opportunities to show ourselves, we choose to “curate” ourselves into these unrealistic images of what it means to be human. And for far too long, brands have told us stories about how we’re not good enough. This leads to a lack of self-love and unnecessary comparisons with the world around us.

I created Best with the vision to change the role of brands in our society and to step up socially and change the narrative of what it means to truly “show” yourself. I want to see a world where women can feel comfortable sharing an image of their face post an acne breakout or sharing the moment where they felt unhappy or perhaps in their assessment, not beautiful. By sharing, we can work toward influencing the way women feel about themselves, for the better.

What three words would you use to describe Best?

Authentic, inclusive and encouraging 

What are your hopes for the future of your brand and business?

I want to be able to create a global community of women who come together, support each other and celebrate all that makes us feel our Best.

Find Best online here, here and here. Here’s to another female-owned business doing pretty amazing things.

Nabeela x

September Musings

I know I’m not alone in saying that 2019 has simply flown by. Next week we go into the final quarter of the year! It almost feels unreal. My online presence this year has been erratic to say the least. School has been busy and life in general has not left much time for my usual pastimes. I’m back nonetheless to do a bit of blogging – things feel a bit slower right now so it feels like a good time to pop back in.

It’s been an emotional rollercoaster of a month for South Africans. August is Women’s Month, and September saw violent, horrific crimes committed against the women in our country. Like many women and men alike, it has left me feeling incredibly overwhelmed, helpless and scared. All of this  has been weighing heavily on me and I’ve found myself having to take a step back every so often just to calm down and collect myself. It’s been quite a thing to navigate.

On a happier note though, there has also been so much good! The summer is approaching, which means that Cape Town experiences all the seasons in a seven-day period. Think sweater weather one day and beach weather the next. The sun has such a wonderful effect on me and always makes me feel uplifted and happy, so I’m grabbing any opportunity to soak up some sun as the warmer weather approaches us.

I’m hoping to do some more writing over here over the next few months. It feels so unreal that I started this little blog when I first started high school, and here I am, finishing off high school (but hopefully not blogging) next month.

It’s been a wild ride – thanks for sticking it out with me!

Nabeela x

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