jewellery

Good Stuff 04. / Best

When I stumbled upon Best on Instagram, I was instantly captivated by the beautiful imagery and graphics. But what drew me in even more was the brand’s focus on emphasising the fact that a woman doesn’t need jewellery to be more beautiful – she already has everything she needs.  This stuck with me – so many brands nowadays profit off our insecurities and to see a brand go against that notion is so refreshing. Founded by Rebecca Scher, Best has a range of understated, elegant earrings and rings that are simple enough for everyday wear, yet still feel luxurious. The range consists of pieces of varying shape and size, so everyone’s preferences are catered for. Here’s what Rebecca had to say about the brand.

What inspired you to start the brand?

There are two main reasons why I started Best. The first reason stems from a more personal story of growing up and trying to “fit in”. The person I wanted to be was different from the person I thought the world needed me to be – a phenomenon not unfamiliar to many of us! I ended up judging myself, what I was doing, where I was going, what I was wearing – all together exacerbating the self-conscious woman inside of me. Upon leaving high school, I then went on a mission to practice more self-love and felt immense power in being able to take my mask off, be vulnerable and say “this is me”.

The second reason stems from trying to understand why we put up these “masks” in the first place. There is an interesting social reality that we face in the world today. It has never been easier to show ourselves to the world. Yet at the same time, because we have so many platforms and opportunities to show ourselves, we choose to “curate” ourselves into these unrealistic images of what it means to be human. And for far too long, brands have told us stories about how we’re not good enough. This leads to a lack of self-love and unnecessary comparisons with the world around us.

I created Best with the vision to change the role of brands in our society and to step up socially and change the narrative of what it means to truly “show” yourself. I want to see a world where women can feel comfortable sharing an image of their face post an acne breakout or sharing the moment where they felt unhappy or perhaps in their assessment, not beautiful. By sharing, we can work toward influencing the way women feel about themselves, for the better.

What three words would you use to describe Best?

Authentic, inclusive and encouraging 

What are your hopes for the future of your brand and business?

I want to be able to create a global community of women who come together, support each other and celebrate all that makes us feel our Best.

Find Best online here, here and here. Here’s to another female-owned business doing pretty amazing things.

Nabeela x

Good Stuff 02. / Pichulik JOY!

Nothing sets my designer’s heart aflutter quite like a new collection from one of the most coveted jewellery brands, Pichulik. Season after season, the brand creates timeless yet daring pieces that would make anyone swoon.
The newest collection, Joy!, which is their SS19 collection is beautiful as ever. Inspired by the pure, magical period before womanhood, the collection aims to encapsulate a feeling of playfulness, and being present, yet care-free. Katherine-Mary, the wonder woman behind this glorious brand says the collection captures childlike imagination.

What inspired the collection?

“The window before womanhood. A pure and beautiful space to create and explore our identity prior to the societal conditioning we experience later in life. It is the instinctive, jubilant expression of ourselves and how we relate to objects gleaned around us as symbols of sentiment and adornment. An emergence from childhood but not yet tainted by the expectations of being a woman . It’s a magical space – one to recall and revisit.”

What keeps you motivated to create such beautiful collections time and time again?

Research, self-reflection and self-practice. I personally am interested in self-discovery and spirituality, and the modalities of this in multiple cultures. So I research, read books, visit museums with curiosity and a desire to understand, learn and grow.

What three words would you use to describe Pichulik?

Authentic, kind and alchemic.

If you’re looking for some adornments to add to your wardrobe for the summer, you know the place.

Nabeela x

Good Stuff 01. / Benu Made

I’m starting a new series over here on the blog featuring brands that are creating beautifully designed things all

around the world. First up, we have Benu Made, a jewelry brand by Pauline Hagan, who has a beautiful studio based in Prague (one of my favourite cities in the world). I’ve been following Pauline’s work for a while now, and have drooled over all her metallic leather pieces. They’re interesting, bold and beautiful. Talk about ear candy!

I sent some questions over to Pauline (these questions will form the base of this series). Here’s what she had to say…

1. Which three words would you use to describe your brand? 
Bold, playful, creative.

2. What does your creative process look like? 
I usually design a new collection just once a year, so over the course of the remaining 11 months, I gather ideas, cut outs, Pins, and notebooks full of sketches – without developing them into final products. When I revisit the ideas at the time of delving into new designs, I won’t touch a computer or Pinterest for a part of the creative process. I’ll take a stack of paper and explore as many avenues as I can based on those ideas – some of them may have evolved in my mind, some I’ll interpret differently and might take on a new angle. Somehow, something special filters out of this process and these slowly baked ideas.

3. If you could collaborate with anyone/ any brand, who would it be? 
One of the best things that has happened over the last couple of years has been collaborating with different photographers. It’s fascinating to see how they interpret my product differently and how they incorporate it into their own universe, creating wonderfully varied results – some play on the light bouncing off the earrings, others focusing on texture, for example. You can see some examples on my blog here: benumade.com/blog.

4. What three things inspire you the most?
I find inspiration everywhere, by being outside, observing the shapes and details of buildings (there’s an abundance of inspiration here in Prague), travelling (I’ve just come back from a trip to Japan and hope to incorporate some of my experience into my new collection), being in nature or during conversation with friends who’ll say ‘I’d love to see this on a pair of earrings’ – which might spark an idea. I also use Pinterest and follow Fashion Week shows to ensure I’m not too far off the mark and still feeding into current trends.


Next time the USD/ZAR exchange rate is in our favour, I’ll be popping a pair of these into my cart.

Looking forward to sharing more of my design crushes with you.

Nabeela x

{photos courtesy of Benu Made}

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