I came across Earth Blooms on Instagram and was instantly in awe. Jess May, the creator behind the brand, is based on the island of Okinawa in Japan and she has a deep appreciation for nature. Her work pays homage to this. She creates exquisite, delicate jewellery pieces that make nature’s perfect beauty wearable. Here’s what she had to say…
What made you decide to start your business?
I’ve always loved the idea of having my own business! I kept seeing women run their own little shops successfully and that really encouraged me.
I wanted to create something that was aligned with my love for nature and things that hold deep meaning. When I discovered the art of preserving nature in pendants, I knew right away that’s what I wanted to do and was eager to start my business Earth Blooms.
What inspires you to keep creating?
Nature. The abundance of it and the wisdom it holds. I’m super inspired by the natural world. Both learning from it and spreading its love.
How would you describe your brand/products in 3 words?
Meaningful, Earthy, and Feminine.
What is a struggle you’ve had to overcome with your business?
Oh gosh, there were many struggles in the beginning. So much trial and error, finding what materials work and which don’t, learning the art of resin (measurements, temperatures, ridding bubbles), finding what leaves and flowers work best and which don’t for this art. There is an incredibly delicate and detailed work flow and process to create these pendants, but I’ve loved each lesson learned and seeing how far my business has come!