Good Stuff 02. / Pichulik JOY!

Nothing sets my designer’s heart aflutter quite like a new collection from one of the most coveted jewellery brands, Pichulik. Season after season, the brand creates timeless yet daring pieces that would make anyone swoon.
The newest collection, Joy!, which is their SS19 collection is beautiful as ever. Inspired by the pure, magical period before womanhood, the collection aims to encapsulate a feeling of playfulness, and being present, yet care-free. Katherine-Mary, the wonder woman behind this glorious brand says the collection captures childlike imagination.

What inspired the collection?

“The window before womanhood. A pure and beautiful space to create and explore our identity prior to the societal conditioning we experience later in life. It is the instinctive, jubilant expression of ourselves and how we relate to objects gleaned around us as symbols of sentiment and adornment. An emergence from childhood but not yet tainted by the expectations of being a woman . It’s a magical space – one to recall and revisit.”

What keeps you motivated to create such beautiful collections time and time again?

Research, self-reflection and self-practice. I personally am interested in self-discovery and spirituality, and the modalities of this in multiple cultures. So I research, read books, visit museums with curiosity and a desire to understand, learn and grow.

What three words would you use to describe Pichulik?

Authentic, kind and alchemic.

If you’re looking for some adornments to add to your wardrobe for the summer, you know the place.

Nabeela x

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