Anyone who’s done research into the fashion industry will know that it’s pretty easy to uncover the atrocities of fast fashion if only one looks in the right places. Exploitation, unethical labour and wastage are major issues that are associated with the fashion industry, to name a few.
I was simply delighted to discover CarryAnn recently, a local brand that aims to empower communities, follow sustainable business practice and provide a quality product.
The bags are woven from indigenous grasses using traditional techniques, and are then supplied to CarryAnn. They are then embellished to make them more current, whilst still maintaining their authenticity and quality.
“One of the business goals of the CarryAnn is to help keep this traditional skill alive and valued.”
“For us, in our business, meeting the weavers who make our bags, knowing who they are, and knowing a little bit about their lives as well as what a difference this work makes to their lives, makes it all worth while. This is not just manufacturing, it’s community support.” – Inge and Jenny, from CarryAnn
So next time you think that you can’t contribute to a more sustainable, ethical fashion industry, think again. You don’t have to spend thousands. Remember, your money is your vote, and businesses like CarryAnn remind us of that.
Photography: Imán Cassiem | Aesthete’s Perception
Art Direction: Nabeela Parkar | Miss Artsy-Crafty
We’re giving someone an opportunity to own a CarryAnn bag too…
Here’s how to enter:
- Leave a comment below with your favourite thing about supporting local business
- Follow CarryAnn and Miss Artsy-Crafty on Instagram
- Like the giveaway post
- Tag 2 friends in the comments on Instagram (you all need to be following both accounts for your entry to be valid)
Open to South African residents only | Closes on Friday, 30th March 2018